Let's face it, the majority of golfers want nice, vibrant green grass on the course. That is why golf courses flood the turf with water and fertilizer during the growing season and then overseed with a winter turf where possible. However, most golfers also like to see tee shots roll out an additional 15-20 yards. The problem comes when clubs attempt to mix those two. It is possible to maintain a vibrant green golf course on top of it playing firm and fast. But it takes significant money to do so. This is not ideal for the golfer or the club.
Wanting firm and fast at all times also fails to take into consideration both weather and geographic factors. Courses in the southeastern United States with their bermuda turf and typical afternoon rain storms are simply not going to be firm and fast for much of the year. Just the same with courses in Seattle or other rainy areas. Bermuda turf (not seen in Seattle, obviously) is simply not a firm and fast turf normally. It takes significant work to keep bermuda firm due to thatch build-up and such. It simply will not run as firm as a bent grass or fescue turf. Trying to do so is a fools errand and will cost a great amount.
No the key for all golf courses is to find that balance that maintains the green conditions that golfers want while cutting back on maintenance expense (water use, chemicals, labor). Green conditions are what golfers want, regardless of what pockets of golfers on certain Golf Architecture websites (where I frequent) want to say. The vast majority of golfers simply will not pay money to play a browned out golf course regardless of the quality of design or how much yardage they gain on tee shots.
The crowd that insists on firm and fast under all circumstances fails to understand the nature of the business nationwide and worldwide. Sure, Bandon Dunes could get 15 inches of rain overnight and the fairways still play firm. The sandy soil there runs water through it like a collander. But a great course like Pebble Beach does not have that luxurious soil. If it rains heavily at Pebble Beach, the course will be wet, simple as that. Sure, they could possibly install millions of dollars of subsurface drainage or dig out the fairways and cap them with a foot or two of sand, but who would pay for that? Eventually that cost will be filtered down to the consumer. And in truth, nothing would be gained.
The quest for firm and fast conditions all over, as said before, is simply a fools errand. There is frankly no reason to expect ANY course to maintain firm and fast conditions all the time. Doing so causes nothing more than an arms race of courses trying to keep up with each other and raising the price of golf for the average golfer. Hopefully those that try to preach about firm and fast at all times will wake up and realize the cost of doing so. Firm and fast simply does not work at all times.
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